The Asbach history goes back to the year 1892, when company founder Hugo Asbach left his adopted home country of France and made his dream of an own company come true, in Rudesheim am Rhein. He had previously acquired a high degree of know-how of distilling wines from renowned French distillers, and he made use of this knowledge to achieve an ambitious goal - to create a product equal to French cognacs while at the same time catering to German tastes.
Ten years later, he created the new term "Weinbrand" for his brandies, to be used parallel to the term "Cognac" generally used in those times. A farsighted decision in fact, for when German producers were prohibited from using the term Cognac after 1919, the name Weinbrand had already been well-established on the market. In 1923, the term was also adopted to the German laws on wine.
Right from the beginning, Asbach was a big seller, and rapidly advanced to become a popular branded article. This must also be attributed to the fact that Asbach understood the significance of advertisement at an early stage. The company actually made advertising history with unique promotion campaigns and pioneering TV advertisements. Famous slogans such as "Gutes ist eben einen Asbach wert" (Good things are simply worth an Asbach) and "Im Asbach ist der Geist des Weines" (The Spirit of Wine is in Asbach) were, and still are, permanent elements of these activities. To this very day, they stand for an independent and unmistakable speciality product family.
Aged for three years, Asbach Original acquires its unique and distinctive taste through traditional distillation, careful storage for at least three years in Limousin oak casks and the secret Asbach maturing and refining process.
Elegant aromas of spice with harmonious notes of wood, hint of cocoa. Full-bodied palate with the sweetness of ripe grapes combined with spicy notes from the noble oak- wood, harmonious and enjoyably warming. Slightly smoky notes of wood, nice cocoa notes and stimulating tannins on the finish.