Launched in 1993, CÃƒ®roc is made in France by Diageo, CÃƒ®roc is distinguished from many other vodkas by the fact that it is derived from grapes, rather the more usual grain or potato. Since 2007 rapper actor and entrepreneur Sean "Diddy" Combs has been a brand ambassador. Ciroc introduced two flavoured varieties to the market in 2010, Red Berry and Coconut. In 2011, CÃƒ®roc added a Peach followed by in May 2013 by Amaretto. CÃƒ®roc flavours are the fastest growing ultra-premium flavoured vodka in the World according to IWSR in 2012.
CÃƒ®roc was created by Jean-SÃƒ©bastien Robicquet, a charismatic Frenchman who grew up between Cognac and Bordeaux. Given his origins, it is perhaps not surprising that Jean-SÃƒ©bastien chose to make his new vodka exclusively from grape spirit, particularly Ugni Blanc, the cognac region''s key variety. Unlike most other vodkas, which are made from grain, Ciroc Ultra-Premium Vodka is crafted from fine, succulent French grapes, distilled a fifth time at the Distillerie de Chevanceaux in southwest France. It is here that Ciroc Vodka is created in a traditional, custom-made copper pot still. The final distillation lends Ciroc Ultra-Premium Vodka its unique signature, delivering a distinctive flavor with an exceptionally fresh and vibrant taste.
Refined citrus aromas. Ciroc delivers a smooth, lightly sweet taste, enriched by the natural character of the grapes. The finish is crisp and clean.