Created by Angelo Dalle Molle, a Venetian entrepreneur and philanthropist, Cynar was launched in Italy in 1952. Since then, the brand has grown and is now distributed internationally.
Cynar became popular in Italy thanks to the first ads performed by the famous actor, Ernesto Calindri which urged people 'To drink Cynar, against the attrition of modern life.'
Cynar is an artichoke based bittersweet liqueur known for its versatility and distinctive flavour; its taste is enriched by an infusion of 13 herbs and plants. The name of the drink derives from Cynar scolymus, the botanical name for artichoke, as artichoke leaves lend the distinctive flavour.
The secret recipe, which has remained the same since its creation, is based on some of the natural substances found in the artichokes, including cynarine.
The nose is aromatic and very herbal with aromas of liquorice, molasses, cinnamon bark, vanilla pod, clove, mint and eucalyptus. On the palate, distinct minty and eucalyptus notes hitt first before the more bitter molasses comes through. A great combination of characteristics then join the party - more liquorice, vanilla, slightly antiseptic cloves, green leafy herbs (imagine nettle and tarragon) and bitter raddichio leaves.