Named after its founder Don Julio González, Don Julio Tequila was founded in Jalisco when González began distilling Tequila in 1942 - he was 17 at the time. He named his distillery La Primavera which translates to “the Springtime”. Initially made to share with his close friends and family, the popularity and quality of his Tequila spread and gave room for a business to grow.
For González’s 60th birthday in 1985, his sons created a Tequila in his name, Don Julio, and it was this quality Tequila that launched the company in 1987. It is considered to be the world's first luxury tequila; each agave is planted further apart, giving them more room to grow, and allowed to grow to full maturity before harvest and then slow roasted for 72-hour cycles.
Tequila bottles were usually tall and hidden beneath the table, though González designed a shorter bottle so his guests could still see each other across the table, seeing his Tequila as worthy of being placed on the table rather than under it. Don Julio González passed away in 2012, and the brand has been fully owned by Diageo since 2014.
Nose: Crisp agave aromas blended with hints of citrus notes - lemon, lime and grapefruit.
Palate: Sweet agave. Light bodied with citrus.
Finish: Light, sweet, agave flavour.