Based in Amatitan, Jalisco, Mexico, Herradura began its life in 1870 with Felix Lopez, who began as the distillery administrator. In 1870, Lopez took over the distillery and registered it as a tequila producer under the name Hacienda San Jose del Refugio, and built a facility that remained in use until 1963. Lopez died in 1878 and his wife Carmen Rosales took over the business with her brother. Later, the business was inherited by their son Aurelio Lopez, who gave the distillery the name Herradura, meaning "horseshoe" in Spanish, after a horseshoe was found in the agave fields and kept for luck.
In the 1920s the Cristero War broke out, and both Aurelio and his sister were sympathisers. Both siblings escaped military force, but Aurelio never returned. The business was handed to Aurelio's cousin, David Rosales. In 1928, he registered the Herradura brand in Mexico City with a horseshoe as its logo. The brand claims to have introduced the first reposado tequila in 1974.
In 2004, Herradura bought back foreign owned shares, making the company 100% Mexican owned again. Though the business remained in the family for over 125 years, in 2007 all assets of the company were sold for $776 million to Brown-Forman. The facilities are still based in Amatitan, and it now boasts the Tequila Express train, which arrives there from Guadalajara.
The Anejo tequila was introduced in 1962, and was the first commercially available tequila of its type. It also won Golds at both the coveted International Wine and Spirit Competition as well as the San Francisco World Spirits Competition - both in 2006.
Nose: Rich aromas of agave, chocolate, pineapple and dried cherry appear along with oak and vanilla tones.
Palate: In the mouth, this is a rich and mouth-coating spirit, with flavors similar to the nose creating a lively counterpoint to the cinnamon and caramel also found.
Finish: The finish is long and lasting, with gentle fruit notes giving way to a soft cinnamon note with hints of earth and minerality.