Peychaud's creator, Antoine Amedee Peychaud, arrived in New Orleans as a refugee in 1795 after his father was forced to flee San Domingo (in the now Dominican Republic), where his family owned a coffee plantation, after the slaves rebelled.
Antoine grew up to be a pharmacist and in 1834 opened his own drug and apothecary store where he created an 'American Aromatic Bitter Cordial' which he marketed as a medicinal tonic. Antoine served his bitters mixed with brandy and other liquors.
After a successful newspaper advertising campaign, many bars in New Orleans served drinks prepared with these bitters. One such bar was the Sazerac Coffee House. It was here that in 1858 a bartender called Leon Lamothe is thought to have created the 'Sazerac' cocktail.
A delightful and refreshing apertif, new for 2016. As the lead bartender of the Sazerac Coffeehouse, in New Orleans, Antoine Peychaud was at his best mixing simple cocktails using his Peychaud's Bitters. It is this belief in simplicity and quality that serves as the basis for Peychaud's Aperitivo.
Peychaud's is a complex balance of bitter orange, grapefruit sherbet and caramelised cherries, balanced with light, fragrant, herbal notes.