This Sicilian winery may be a byword for innovation and knowing the market now, in the mid-1990s they didn't even have a label for their wine.
What they did have was a vision that has played a key role in revolutionising the image and quality of Sicilian wines, founded on an unrivalled knowledge of the land forged by many years as grape growers.
When the change was made in the 1990s, expertise came from a source that is as surprising as it is illustrative of the breadth of the Planeta vision: Australia. The winemaker brought in by Diego Planeta was an Italian – Carlo Corino – but one who had learned the latest warm-climate winemaking secrets in Mudgee, New South Wales. Planeta's wines have captured the intrinsic perfume and fresh flavours of Sicily's grapes ever since.
This – at the time – uncoVintage_NVentional approach extended to the winemaking, with Planeta establishing a cult following for its barrel-aged Chardonnay at a time when most Italian white wines were typically consumed straight out of the fermenter.
That early success gave Planeta the credibility to open the world's eyes to the charms of Sicily's indigenous grape varieties, ushering in a broad range of wines that today owes as much to Grecanico and Nero d'Avola as it does to the winery's signature Chardonnay.
The ever-dynamic Planeta continue to move their inspirational projects forward. They have launched a wine made with grapes grown on the slopes of Mount Etna, began an eVintage_NVironmental project called Planeta Terra, and opened a resort hotel, La Foresteria, in Menfi. Nothing stands still for Planeta!
Planeta Rosé is fresh and fruity, represents all the feelings of a Sicilian summer. Its colour is that of a summer sunset. The fresh aromas of strawberry make it a marvellously friendly wine, and easy to drink.
Enjoy in good company, as an aperitif with tapas, raw fish, fresh salads or alone with seasonal fruit.