For many, Martini is the first and last word when it comes to vermouth and aromatised wines, and is one of the most famous drinks brands in the world. As well as vermouth, the company also produces sparkling wines as well as its own gin.
One of the few brands that can genuinely use the term 'iconic', Martini & Rossi (to give it its full name) was founded in Turin in 1863, and is now, by some distance, the market leader in vermouth. Its two biggest sellers are the Extra Dry and the Rosso, although new flavours have been introduced of late.
Bitter is the new addition to Martini's Riserva Speciale range. Carefully crafted to Martini's original 1872 recipe, this bitter aperitif makes up one third of what Martini have hailed as the 'perfect Negroni'. Botanicals used to make Riserva Speciale Bitter include saffron, angostura and Columba, as well as Italian Artemisia - something which ensures it complements the flavour profile of Martini's vermouth.